Direct Incision Brow Lift in Washington DC


A direct incision brow lift is an in-office surgical procedure in which forehead skin directly above the eyebrows is removed. When performed accurately patients can have beautifully shaped eyebrows with just a few days of down time. With meticulous execution, the incisions remain hidden within the eyebrow hair and forehead wrinkles.

Procedure Cost


The cost of direct incision brow lift is $3,750. The direct incision brow lift requires meticulous skill to create symmetric results. While total cost increases when combined with other procedures, surgery is cost-effective when multiple procedures are combined. Cost is a reflection of the skill and experience required to obtain excellent results. Under Dr. Rad’s care your experience is guaranteed to be the highest quality.


The eyebrow frames the eye and, if it droops, can give a fatigued appearance. Dr. Rad uses 3 techniques for mild, moderate or significant brow elevation, and he tailors the surgery to each patient’s needs.

Photos are of patients who have given explicit written agreement to have them displayed. For patient privacy reasons, the majority of Dr. Rad’s patients prefer their before/after photos to remain off-line. However, Dr. Rad will be happy to show you, in the setting of a confidential consultation, a series of before/after photos, not displayed here, to address your specific concerns.

*SHERBER+RAD cannot guarantee specific results. Individual results may vary.

Direct Incision Brow Lift Q+A

The direct incision brow lift technique is suitable for patients (1) either desire awake brow lift or who cannot undergo general anesthesia, and (2) for whom incisions can be hidden within full brows and/or who have deep forehead furrows in which the scars can be hidden. Usually patients in their later years are most appropriate. The limitation of this technique is the inability to smooth the entire forehead skin and inability to reduce frown muscle activity. For these reasons the direct approach not the first choice in brow rejuvenation. An in-person consultation with Dr. Rad is crucial to determine whether the direct incision approach is right for you.

Swelling and bruising are mild after the direct approach. Avoid heavy lifting and vigorous exercise for 2 weeks and then ease back into it. Regular icing helps swelling and bruising to resolve in a matter of days. And, Dr. Rad performs the least amount of surgery to achieve the result so you can be sure your recovery is the shortest possible.

What Patients Are Saying

We consulted with three plastic surgeons before choosing Dr. Rad for my 17 year old son’s rhinoplasty and chin implant in March 2017. From the first meeting, we felt confident that Dr. Rad is a skilled, experienced and talented surgeon who pays attention to every detail. He is also a super guy – warm, caring, attentive and welcoming. Everything went smoothly and we are extremely happy with the results. We are very pleased with the whole experience and recommend him without hesitation.

Esther Alpert | July 2017

“I would (and have) recommended Dr. Rad to my family and friends. Dr. Rad is extraordinarily talented. He is extremely professional, articulate and patient. He is singularly focused on ensuring the very best results for each of his clients. I put my trust and confidence into Dr. Rad and his interactions with me and the results of my surgery greatly exceeded my expectations.”

Lisa Kay in Arlington, VA | May 18, 2017

“I am so grateful I chose Dr. Rad to perform my surgery. From the moment I walked in, I felt at ease & comfortable. The office is very clean & creative. He took time to answer all my questions, I didn’t feel rushed as I did w/ other surgeons I met. His staff was prompt to respond & very friendly. Post surgery I called over a holiday weekend w/ a question & he called me back quickly. It has been an easy recovery & trust him fully. My scars are fading quick & it’s only been 5 weeks! He’s the best!”

Jennifer W in Germantown, MD | Jun 22, 2017

“Dr. Ariel Rad is the finest physician I’ve ever met! I’ve worked with Dr. Rad over the last five years and he encompasses everything you’d hope from a physician and much more. He possesses the highest intellect, sophistication, dedication, and compassion. I can’t say enough about Dr. Rad. Every appointment I’ve had with him has exceeded my expectations. He’s the absolute best! I wouldn’t hesitate to recommend Dr. Ariel Rad to my family and friends for medical care.”

KVR in Pennsylvania | Jan 10, 2017

“My goal was to be a refreshed, happy, more confident version of “me.” As I prepared for surgery I had no unanswered questions and was totally confident about Dr. Rad’s skill and judgment. Interactions with Dr. Rad and his team at the time of surgery and follow up were efficient, and delivered with compassion and kindness. I recommend him without qualification.”

Cathy in Washington, DC | Dec 04, 2016

“Had a facelift with Dr. Rad. Not only did he do a magnificent job, but he was extraordinarily attentive and caring when I experienced an acute complication from surgery. He has an outstanding bedside manner. In his office, he never makes you feel rushed. Explains everything carefully. And is all around extremely kind and very talented. I have referred several people to him.”

Louise in Washington, DC | Nov 21, 2016