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#Botox 101: Subgroup Analysis of Twitter’s Top 101 Neurotoxin Influencers – Journals

Dermatologic Surgery study excerpts

Recent studies demonstrate that board-certified plastic surgeons and dermatologists are underrepresented in posting public-directed marketing content about botulinum toxin A on YouTube. However, educational content and peer-to-peer social media influence regarding the topic of neurotoxins has not been studied. Twitter is a social media platform that has emerged as a unique network for public education and for the exchange of ideas among physicians.

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