What to know about Millennials to build trust and cultivate loyalty.
HOW ARE MILLENNIALS DIFFERENT FROM YOUNGER PATIENTS OF PRIOR GENERATIONS?
Noëlle Sherber, MD: What sets Millennials apart as a patient population is not their age, but their perspective. Dermatologists have always cared for patients in their teens, twenties, and thirties. The US Census defines Millennials as those born between 1982-2000 which places them at 18-36 years old in 2018. The Millennial generation has defining characteristics, such as being “digital natives,” as the first generation born into a world of social media and technological connectedness. They are also the largest generation in US history, so they are establishing significant power in the economy and are already outspending Baby Boomers in sectors such as self-care.